Why Pricing Your Home Right Matters More Than Ever

When you list your home, the goal is simple: sell quickly and for top dollar. But in today’s market, many sellers are still pricing their homes like it’s 2021—and that’s leading to disappointment.

The reality? The market has shifted. Inventory has grown, buyers are more selective, and overpriced homes are being met with silence. The result: price cuts are climbing back to normal levels.

Just take a look at the numbers from Realtor.com. In February 2025, price reductions hit their highest level for that month since 2019:

That spike is telling. It signals a return to pre-pandemic norms. Gone are the days of wild bidding wars and instant over-asking offers. In today’s climate, buyers are discerning—and overpricing out of the gate could cost you more in the long run.

Overpricing Can Cost You

If you list too high and have to lower your price later, you risk:

· Missing out on the initial surge of buyer interest
· Sitting on the market longer than necessary
· Ultimately accepting less than you would have with a sharper starting price

It’s a tough pill to swallow, but the numbers don’t lie. According to the National Association of Realtors (NAR), homes that linger on the market tend to sell for less:

Homes priced right—especially those that sell within the first 3-4 weeks—are the ones that capture full price or better. But once a listing ages, buyers start wondering what’s wrong. Even if nothing is, the perception hurts your negotiating power.

How Waymaker Helps You Nail the Right Price

At Waymaker Realty Advisors, our approach is strategic and data-driven. We don’t guess. We study:

· Recent comparable sales (not just list prices—what homes actually sold for)
· Current local demand and inventory levels
· Buyer behavior and seasonal trends in your area

Then, we craft a pricing strategy that positions your home to generate early excitement and drive serious offers. In some cases, we may recommend pricing slightly below market value—not to leave money on the table, but to spark competition and maximize your bottom line.

Why Strategic Pricing Wins

Starting with the right price isn’t just a strategy—it’s a smart move. It attracts more qualified buyers, creates a sense of urgency, and helps you avoid the dreaded price cut cycle.

Bottom line: you only get one chance to make a first impression. Let’s make sure it’s the right one.