How Your Agent Markets Your Home

You’re selling your house and wondering how your real estate agent can help you most. According to recent sellers surveyed by the National Association of Realtors (NAR), one of the top things they look for is assistance in marketing their house to potential buyers. Here’s what you can expect:

1. Listing on the MLS: This gives your house more exposure to other real estate agents and buyers, potentially leading to more offers and a better price.

2. Yard Sign: Draws local interest from passersby and prominently displays your agent’s contact information for easy inquiries.

3. Open House: Creates competition among buyers, leading to stronger offers. It also provides valuable feedback for potential improvements.

4. Agent’s Website Showcase: Presents your property professionally to serious buyers visiting your agent’s website.

5. Social Networking: Utilizes social media to reach a wide audience and encourages sharing among friends and family.

6. Virtual Tours: Offers convenient viewing for out-of-town buyers, showcasing your home anytime, day or night.

NerdWallet advises that a good agent will employ various strategies, including MLS listings, open houses, virtual tours, professional photography, and more, to attract the right buyers.

Working with a local real estate agent who utilizes these tools can maximize exposure for your home. If you’re ready to sell but unsure where to start, let’s connect.